Unpacking Their Value for Small Business Social Media Planning In the ever-evolving landscape of digital marketing, we are all constantly seeking creative ways to engage with our ...

Social Media is an essential part of most marketing strategies.  And if it isn’t, it probably should be! But with so many platforms and constant updates, we ...

It’s the classic dilemma. You haven’t got enough money to pay for marketing, but you need to do some marketing to get some money in. If we’re ...

In today's digital age, establishing a robust social media presence is vital for businesses. However, standing out amidst the online clutter and reaching a wider audience can ...

Are you scratching your head wondering how you can get more out of your social media and your followers and fans? All you need is a little ...

Here's the problem… Social media…argh! It seemed like a good idea at the time, right? I mean it is free. It looks fun. It seems to have ...

Can you believe that the kids are already on their summer holidays? Where has this year gone?? We have already experienced some lovely warm temperatures and hopefully, ...

Well, yes you could definitely be if you haven’t set up your Business Profile properly. You could be missing a free opportunity to promote your business locally. ...

Do you have a community engagement strategy? Social media is one of your most powerful marketing tools. But despite it being free, it’s also something that many ...

And Does Anyone Actually Read Them? They are good questions. In the last 10 years, blogs have spiralled in numbers and everyone you speak to seems to ...

Nailing your brand image may not happen instantly and it may not be easy, but it is super important. So, let’s start with the basics, what is ...

So, you’ve been online and everything you’ve read about marketing is telling you that having “a list” is key. Or to put another way, everyone is telling ...

Tone of voice is very important, but I’ve always thought it’s one of the trickier parts of writing to get your head round, let alone to perfect. ...

You're probably no stranger to the idea that you need to know as much as you can about your ideal customer. But is it really that important ...

As a small business owner, we very much get caught up in running our businesses, and often we do not get the chance to stop and stand ...

The clocks have changed and unbelievably, we’re into frosty mornings and dark evenings already, as we lurch towards Christmas. 2020 has not been what any of us ...

I’m very aware that even as I write, the Government is considering further “COVID” restrictions which are highly likely to have a significant impact on many businesses. ...

It’s nearly the end of the summer in a year that (so far) has thrown everything it has at us and then a bit more. It’s also ...

When I ask for a show of hands for how many people have a LinkedIn profile it normally has a good response.  After all, at some point ...

.....And why you cannot afford not to be running one! This week I am please to include a guest blog by Virginie Chasseriau from A Cup of Learning. ...